NEWS & UPDATES

Google Ads puts your business in front of people actively searching for what you sell. Done right, it delivers measurable ROI from day one. Done wrong, it drains your budget in weeks. Here's the short, sharp version of what actually works.

How Google Ads Works

Every search triggers a real-time auction ranked by Bid, Quality Score — not just who spends the most. Quality Score (1–10) measures the relevance between your keyword, ad, and landing page. A higher score means lower cost-per-click and better ad position — even against bigger competitors.

5 Steps to Your First Profitable Campaign

Set Up Conversion Tracking First

Install Google Analytics 4 and tag your thank-you or confirmation page as a conversion. Without this, you're optimizing blind.

Start With Search Campaigns

Not Display or Performance Max. Search targets active buyers — highest intent, best ROI on a small budget.

Target Transactional Keywords

Use Phrase & Exact Match. Add negative keywords (free, jobs, cheap, DIY) before launch to block irrelevant clicks from day one.

Write One Strong Ad

Headline 1 = keyword. Headline 2 = your key benefit. Headline 3 = clear CTA: "Book Free Audit" or "Get a Quote Today."

Build a Dedicated Landing Page

Never send paid traffic to your homepage. One page, one offer, one CTA. Mobile-optimised, under 3-second load time.

4 Metrics That Actually Matter

3 Mistakes That Kill Small Business Campaigns

• No conversion tracking — you can't improve what you can't measure.
• Broad Match without negatives — budget evaporates on irrelevant searches within days.
• Stopping too early — Google's algorithm needs 2–4 weeks to learn. Most businesses quit just before results arrive.

Frequently Asked Questions

1.How much should a small business spend on Google Ads?

Start with ₹300–₹1,000/day ($10–$30). Test for 2–4 weeks, scale what converts. Strategy quality matters more than budget size.

2. What's the best campaign type for a small business?

Search campaigns. They target people actively searching for your service — highest intent, best beginner ROI.

3.How long until I see results from Google Ads?

Traffic starts immediately. Optimisation needs 2–4 weeks of data. Assess full performance at 60 days minimum.

4.What is a good ROAS for Google Ads?

3x ROAS is a strong benchmark — ₹3 in revenue for every ₹1 spent. For lead businesses, cost-per-lead should be under 30% of customer value.