This phase ensures everyone starts on the same page. You'll be onboarded into the live project system, introduced to tools, workflows, and expectations, and refresh key digital marketing fundamentals like Google Ads, Meta Ads, SEO basics, and reporting frameworks.

You'll also understand how real client projects are managed and measured.

You'll begin working on real client accounts with mentor support. This includes setting up and managing live Google Ads, Meta lead campaigns, SEO tasks on active websites, and understanding budgets, leads, and performance metrics.

Mentors review your work, give feedback, and help you optimise campaigns step by step.

In this phase, you handle assigned tasks independently, just like a real digital marketer. You'll manage campaigns, optimise ads, track ROI, handle client-related tasks, and prepare reports with minimal supervision.

This stage builds confidence, accountability, and real-world decision-making skills.

You'll focus on client reporting, performance analysis, and portfolio preparation. Learn how to present results, insights, and outcomes professionally.

Upon successful completion, you receive a 3-month Experience Certificate, project proof, portfolio assets, and a LinkedIn recommendation based on your performance.