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In the dynamic world of e-commerce, brands are constantly asking themselves: should they sell through marketplaces or adopt a direct-to-consumer model? Many entrepreneurs and business owners are confused, wondering whether to sell on platforms like Amazon or on their own websites. Before making these decisions, it's essential to understand the future of online brand building and its importance. In this article, we'll explore where brands should sell their products and services in 2025—whether through marketplaces or their own stores.

 Marketplace vs D2C: Which is better for brands in 2025?

• Marketplace: Selling on these platforms allows you to reach a large customer base quickly. The advantage is that marketing, logistics, and payment security are all in place.
• D2C (Direct-to-Consumer): Interact directly with the consumer through your own website or app. Here, the brand can tell its story, provide a personalized experience, and manage online brand building.

Marketplace vs. D2C are the two main avenues available to brands in today's competitive digital landscape. The choice between marketplace vs. D2C in 2025 will depend on the brand's goals and long-term plans. Marketplace is better for those who want rapid growth, while D2C is better for those who want to strengthen their brand identity.

2. Sell on Amazon or own site: Which is more profitable?

In today's digital landscape, there are numerous opportunities for businesses and brands. One of the biggest questions every brand grapples with is: Should we sell on Amazon or build our own site? Which one is more effective in reaching the right customers? It's a crucial yet challenging decision that can make or break a brand's online presence.

• Sell on Amazon: With its huge traffic, it is easy for new brands to gain visibility. However, high commission, intense competition, and limited brand control are the main challenges.
• Own site (own website/store): Here, there is no commission; the brand has full control over the data. Everything, from customer emails and reviews to behavioral patterns, can be analyzed and understood. However, it will cost more for traffic, SEO, and paid marketing.

The decision to sell on Amazon or on one's own site in 2025 will depend on the stage of the brand, as well as its scale, budget, and long-term branding plan.

How will the direct-to-consumer strategy change in 2025?

• Direct-to-consumer strategy is now a big trend globally. Brands are trying to connect directly with consumers. Changes in D2C in 2025, including
• Personalization: Using AI (artificial intelligence) and ML (machine learning) to provide a customized shopping experience based on customer data.
• Omnichannel approach: There will be seamless integration between the website, mobile app, WhatsApp commerce, and social commerce.
• Subscription model: Monthly/quarterly subscription plans will be common to capture regular customers.
• Community building: Building a community around a brand (loyalty programs, forums, exclusive clubs).

Therefore, adopting a direct-to-consumer strategy is not just about selling products but also about creating a community and lifestyle.

Which platform should you choose for online brand building? 

Both marketplaces and D2C help in online brand building in different ways.

Online brand building in a marketplace: You can increase visibility using product reviews, seller ratings, and sponsored ads. However, there's limited opportunity to tell your brand's story.

Online brand building in D2C: Through storytelling, design control, showcasing brand values, and exclusive offers, you can create a strong brand image in customers' minds. For those aiming to build a robust online brand in 2025, prioritizing D2C will be essential. While marketplaces can drive traffic, D2C fosters brand loyalty.

Conclusion 

The business landscape in 2025 is evolving rapidly. Direct-to-consumer strategies and online brand building are crucial decisions that will shape brands' future growth. Marketplaces excel for brands seeking quick sales and broad exposure, while D2C is ideal for building long-term brand loyalty, collecting customer data, and delivering personalized experiences. However, a hybrid approach—combining marketplace growth with D2C control—is increasingly adopted by successful brands.
To achieve sustainable growth, leveraging both marketplace power and D2C depth is essential. North Star Consulting Group specializes in eCommerce development, strategy planning, and digital marketing tailored to your brand's needs. Partner with us to receive expert guidance and become a successful brand in 2025.